If you’ve been advertising on, well, anything, for anything, you’re certainly no stranger to product reviews. But fasten back into your seat because re in for some serious education. Read on for how product reviews really work and if they are even useful at all.
If you’ve been in the ecommerce business for any length of time, you know that most shoppers read online reviews before making a purchase. After all, when consumers are given the facts straight to their face, they are much more likely to take their business elsewhere if they don’t feel like they’ve gotten their money’s worth. But let’s quickly recap the history, so all’s on the same page again.
Ever since the introduction of the internet, consumers have been able to provide honest and clear product reviews about just about anything – including the goods and services of retailers. Of course, not everything that reaches the public will ever reach a positive response, and just as with anything else, there will always be some critics and haters. But the fact remains that honest product reviews remain one of the strongest tools available to consumers looking to make informed buying decisions.
When consumers are presented with a new product, the first question they ask themselves is what other consumers who have purchased the item have said about it? In most cases, the answer comes from social media sites such as Facebook, Twitter, and StumbleUpon. These sites allow users to leave positive or negative reviews about almost anything under the sun. And the fact that so many of the items on these sites have been bought and sold on by others means that they carry the weight of the most legitimate consumer reviews on them.
So the next time that a prospective shopper conducts an online search for an ecommerce merchant, they are presented with a myriad of options. They can choose from a wide variety of merchants, products, services, and offers. But with so many choices, what is left for shoppers to do? Well, the best resource available for shoppers looking to purchase through the internet has come to be known as the online reviews for shoppers.
Online feedback scorecards help consumers determine whether or not a particular online merchant is worth the time and the money. The consumer feedback score is based upon the responses of more than one hundred consumers that have previously purchased through that particular merchant. And since feedback scorecards are subjective, retailers are required to include their ratings for prospective customers as well as provide information about their customer service practices. However, an important note of caution – because the online rating systems rely upon consumers’ opinions, it is always best to conduct adequate research before placing any sort of order with any particular company. This helps ensure that you are working with a credible ecommerce business.